Tricia Cervenan
Trainer | Product Director | Change Management Consultant
Experience
Practices, Highspot
Key achievements:
- Lead creation, experimentation, and change management of new product implementation process to increase product adoption and lower costs.
- Led and executed research to determine organizational inefficiencies and opportunities for improvement resulting in org change and alignment.
- Created customer self-service product education strategy, roadmap, and learning objectives to lower the cost of managing customers long term.
- Train and mentor team members on process and managing relationships with Fortune 100 companies.
Tenure: 2020 – Present
Product Management Instructor, General Assembly
Key achievements:
- Develop and execute tailored 10-week curriculums that foster marketable, real-world product management skills and facilitate portfolio-building projects for over 100 students.
- Lead introductory courses and intensive weekend bootcamps with a focus on applying product management techniques to students’ current roles and industries.
Tenure: 2016 – Present
Senior Director of Product Management, Tempered
Key achievements: Created customer research initiative and lead team in creating success metrics for programs.
Tenure: 2020
Principal Product Manager, Axon
Key achievements:
- Spearheaded development of computer-aided dispatch software within aggressive 6-month timeline.
- Lead a high-performing cross-functional team of junior product managers and engineers, consulting with clients to identify objectives and defining delivery team strategy.
- Designed and conducted user research and usability testing in partnership with law enforcement officials to aggregate qualitative data that informed changes to the project roadmap and enhanced product usability for target audience.
- Ran workshops with clients to define project direction and identify needs.
Tenure: 2019 – 2020
Senior Consultant, Globant
Key achievements:
- Built a project management curriculum to deliver 18 lessons over 12 weeks for teams of business analysts and product managers to build skills that enabled more efficient, effective product management performance business-wide.
- Facilitated workshop series with clients to shape development strategies, identify user needs, and inform the development and refinement of product roadmaps.
- Designed and conducted user research and experimentation to focus client work and drive strategy for $250K projects.
Tenure: 2016 – 2019
Head of Product, Apptentive
Key achievements:
- Drove a 121% increase in repeat customer web usage.
- Led SaaS product development and released four major SDK updates.
- Focused product roadmap, conducted user research, developed and implemented user personas.
Tenure: 2014 – 2016
Product Manager, Skookum Digital Works
Key achievements: Advised executive stakeholder and created a two-year strategic resourcing plan to secure funding for a $10 million project.
Tenure: 2014
Product Manager, espnW/ESPN
Key achievements: Optimized product to increase visits by 30% and page views by 36% by using various analytics tools and conducting user tests.
Tenure: 2013 – 2014
Product Manager, Quicken Loans
Key achievements: Built the mobile program from the ground-up and grew cross-functional team from 3 to 20 people.
Tenure: 2006 – 2013
Skills
- Strategic Planning
- Leading in Ambiguity
- Curriculum Development
- Organizational Change Management
- Team Collaboration and Management
- Coaching, Mentoring and Teaching
- Problem Definition
- Research Design
- Customer Development
- Wireframing
- User Testing and Analysis
- Experimentation
- Roadmap Management
- Analytics
Education
Masters Degree
M.A. Organizational Leadership
Gonzaga University
2022
Bachelors Degrees
B.A. Economics
B.B.A. Marketing
University of Michigan
2007